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Out with words - Are pictures the new black?

A mobile research experiment replacing words entirely with “enhanced” pictures.In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
November 27, 2017
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Citation

Jin and Kozka (2017a, November 27). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black--9193


Research papers

Out with words - Are pictures the new black?

In this paper we describe the experiment we conducted using solely pictures, including key learnings from such a methodology, and its implications for future market research projects. We also discuss the need for market research to adapt to new...

Catalogue: Congress 2017: Visionary
Authors: Sarah Jin, Anton Kozka
Company: Happy Thinking People
September 4, 2017
×

Citation

Jin and Kozka (2017a, September 04). Out with words - Are pictures the new black?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/out-with-words---are-pictures-the-new-black-